Product Management Training - Public Courses

Tarigo’s public course delivers comprehensive product management training in real-world product management techniques. Developed and delivered by experienced product management professionals, this three day course mixes case studies with practical industry examples to illustrate the methodologies, tools and processes required to be an outstanding product manager.

Tarigo’s product management training is structured to follow a typical lifecycle of a product, from initial concept through product launch and general availability to product rationalisation and withdrawal

Tarigo’s three day public product management training course is being continuously developed. and improved upon. The following section details the core course content and key subjects covered over the three days.

PRODUCT MANAGEMENT TRAINING - DAY 1

The Product Manager
This introductory module sets out to define the role of Product Management. Detailing the characteristics of a successful Product Manager, students learn where to focus their efforts to be most effective and how to balance tactical and strategic activities.

Key areas covered
The role of product management
Qualities of a successful product manager

Market analysis
Product managers must decide whether certain features, products or even markets are attractive enough to warrant investment. Making the right decision requires detailed market analysis.

In this module, students learn how to analyse market conditions, assess competitors and balance these with the overall vision and strategy of their company. Using real world examples, students learn skills that enable them to build comprehensive new product development plans and annual marketing plans.

Key areas covered
Market sizing
Assessing market suitability
Competitive analysis
Identifying product opportunities
Internal audit and assessment
Buy versus build
Pricing
Business case building

PRODUCT MANAGEMENT TRAINING - DAY 2

Requirements specification
The ability to turn market needs into product requirements is an essential product management skill. In this module, students learn how to write meaningful requirements and how to work with development through the requirements specification process. Using tried and tested methodologies, students learn how to prioritise feature sets and keep the project on track through the development phase.

Key areas covered
Writing meaningful requirements
Developing user scenarios
Feature prioritisation
Analysing technical feasibility
Acquiring senior management buy-in
Getting commitments

PRODUCT MANAGEMENT TRAINING - DAY 3

Product launch preparation
A huge variety of deliverables need completing prior to Product Launch. For example, sales and support teams need training, marketing strategies need implementing, and reference customers need to be identified.

In this module, students learn the range of activities that need to be considered and then work with proven tools and templates in order to plan a full product launch.

Key areas covered Use of Beta sites
Product positioning
Readying the organisation
Media management
Communicating with customers
Product delivery checklist
Reaching General Availability